Lugano – Exhibition Center – March 30 / April 2, 2023

Our audiences increasingly demand of us a tourism offering that allows them to enjoy a more genuine experience outside the traditional tourist circuits and that offers freedom of movement, more direct contact with people, the land and nature. In addition, agritourisms are ideal starting points for visiting the area and art cities and allow for unique and engaging excursions and outdoor activities.
For this reason, we decided to facilitate the presence of agritourisms at Primexpo with a tailor-made offer.


More than 20,000 visitors expected at Primexpo. Swiss tourists are the most travelers in Europe, have considerable financial means and are inclined to purchase vacations at the fair.


The fair is held at an ideal time, on the eve of Switzerland’s busy calendar of vacations, bridges and long weekends between April and June.


In addition to being the most suitable showcase for conveying one’s image, Primexpo allows one to meet a highly diverse, interested, motivated audience that books directly at the fair.

All the info about the fair

Example of the themed area for agritourism for station space – for individual spaces, both pre-equipped and customized booths are available(learn more)

The event is held in conjunction with Tisana, the historic and most influential wellness fair in Switzerland. This event, which is always awaited with great interest by our area, provides Primexpo exhibitors with additional visibility to a public attentive to issues of wellness, nature and sustainability, which translates into more contacts and potential tourists.

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