MARCH 22/24, 2024

LUGANO – EXHIBITION CENTER

THE SPRING VACATION FAIR!

The number one spring event on the Swiss Italian-speaking exhibition calendar, PrimExpo is the seasonal edition of the Swiss International Holiday Exhibition. Showcasing the best in vacation, hospitality and outdoor. PrimExpo is the perfect opportunity for tourism professionals to introduce themselves to the Swiss market in the run-up to the spring holiday season and make their offerings known to an audience that loves Italy.

active vacations

holistic vacations

outdoor vacations

spa vacations

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Fair days
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Years of experience
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Expected visitors

WHERE

Switzerland is the heart of Europe and Lugano is an ideal meeting place: attending PrimExpo means meeting a motivated and passionate audience

WHEN

The most comprehensive spring event with an audience with plenty of wanderlust and a busy schedule of bridges and long weekends between April and June.

WHY

3-day trade fair with more than 20,000 expected visitors and 20 years of experience: PrimExpo is the Swiss trade fair with solid numbers that offers concrete and tangible opportunities

MEDIA PARTNER

PARTNER

PARTNER

WE ARE TOURISM

For more than 30 years, Promax Communication, the organizer of the Holiday Show, has been organizing professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.