Lugano – Exhibition Center – March 30 – April 2, 2023

The spring vacation fair!

The number one spring event on the Swiss Italian-speaking exhibition calendar, PrimExpo is the seasonal edition of the Swiss International Holiday Exhibition. Showcasing the best in vacation, hospitality and outdoor. Primexpo is the perfect opportunity for tourism professionals to introduce themselves to the Swiss market in the run-up to the spring holiday season and make their offerings known to an audience that loves Italy.

Primexpo – the right event for you

The Fair

4-day trade fair with more than 20,000 expected visitors and 25 years of experience: Primexpo is the Swiss trade fair with solid numbers that offers real opportunities

The Marketplace

The most comprehensive spring event with an audience with plenty of wanderlust and a busy schedule of bridges and long weekends between April and June.

Lugano – Switzerland

Switzerland is the heart of Europe, and Lugano is an ideal meeting place: attending Primexpo means meeting a motivated and passionate audience.

Pre-assembled space

Designed to have the best value for money, the exhibition spaces at Primexpo is built around the exhibitor: a turnkey service with no worries

What are our visitors looking for?


The best destinations and facilities for a spa vacation to heal and regenerate body and mind


The best destinations with activities and suggestions for an active outdoor vacation


The best facilities, spas and wellness centers for relaxation and remise en forme


Farmhouses and Country Houses to discover all the colors, flavors and traditions of the land and experience nature 100%


For more than 30 years, Promax Communication, the organizer of the Holiday Show, has been organizing professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.


Herbal Tea - Swiss Wellness Fairs


VisitItaly - travel and vacations in Italy


Swiss International Holiday Exhibition

Technical Partner