Lugano – Exhibition Center – March 30 – April 2, 2023
The spring vacation fair!
The number one spring event on the Swiss Italian-speaking exhibition calendar, PrimExpo is the seasonal edition of the Swiss International Holiday Exhibition. Showcasing the best in vacation, hospitality and outdoor. Primexpo is the perfect opportunity for tourism professionals to introduce themselves to the Swiss market in the run-up to the spring holiday season and make their offerings known to an audience that loves Italy.
Primexpo – the right event for you
What are our visitors looking for?
HOLIDAYS
THERMAL
The best destinations and facilities for a spa vacation to heal and regenerate body and mind
HOLIDAYS
OUTDOOR
The best destinations with activities and suggestions for an active outdoor vacation
HOLIDAYS
WELLNESS
The best facilities, spas and wellness centers for relaxation and remise en forme
HOLIDAYS
COUNTRY
Farmhouses and Country Houses to discover all the colors, flavors and traditions of the land and experience nature 100%
WE ARE TOURISM
For more than 30 years, Promax Communication, the organizer of the Holiday Show, has been organizing professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.