Not only shopping and many activities: PrimExpo is also a mouthwatering journey through recipes, flavors, and specialties from home and around the world. Try them all!

Big Hop

A selection of the best Swiss, Italian, Spanish and Belgian beers, brewed only with natural ingredients and according to artisanal methods.

Thai Take Away

Taste the best of Thai cuisine with specialties from Thai Take Away in Caslano. A perfectly balanced mix of five flavors that will captivate.

Eros Moro Butcher Shop

A dive into the typical flavors of Ticino, thanks to the specialties of Macelleria Eros Moro, which will have people tasting the best local cheeses and cold cuts.

Sicily in the mouth

Sicilia in Bocca, a new Lugano opening, will bring island flavors to the fair: in two scenic carts, traditional cannoli and ice cream can be tasted.

Olivero Claudio Organic Farm

A return to the authentic tastes of tradition, thanks to Claudio Olivero, who will have his mouth-watering freshly prepared eggnog paired with cookies.

Alta via cheese Valle Camonica

A journey through typical Camuni cheeses, made exclusively with milk from native cattle raised with patience and dedication by the valley’s farmers, respecting ancient traditions.

Alaimo and Conticello Palermo

Since 1834, the Alaimo (yesterday) & Conticello (today) families have been making Palermo’s real street food known: pani ca’ meusa, panelle, cazzilli, crocché di latte, arancine, sarde a beccafico, eggplant caponata, cannoli and more.

Laboratory San Giorgio Carona

A journey into sweetness with baked goods and pastries from Carona’s renowned St. George’s Workshop.


Francesco Bologna, a well-known Sicilian pizza maker from Lavena Ponte Tresa, will bring to the fair his excellent pizzas made with sourdough and organic flours and selected ingredients and surprising combinations.