SWISS INTERNATIONAL SPRING BREAK EXHIBITION
APRIL 11/14, 2024 | LUGANO – EXHIBITION CENTER
Travel & Holidays
Caravan & Camper
Bicycles
Sports, Outdoor
& Wellness
Fun
Instructional & Inclusive
PRIMEXPO IS THE SPRING VACATION SHOW
With more than 25 years of experience, the Swiss International Holiday Exhibition is the leading trade fair event in Switzerland.
In its spring version, Primexpo presents itself to the ever-interested Swiss public at the time of year when Swiss tourists plan long weekends and summer holidays. Being at Primexpo means gaining concrete and tangible business opportunities by presenting your offering to one of Europe’s best markets. 20.000 visitors
PRIMEXPO IS THE SPRING VACATION SHOW
With more than 25 years of experience, the Swiss International Holiday Exhibition is the leading trade fair event in Switzerland.
In its spring version, Primexpo presents itself to the ever-interested Swiss public at the time of year when Swiss tourists plan long weekends and summer holidays. Being at Primexpo means gaining concrete and tangible business opportunities by presenting your offering to one of Europe’s best markets. 20.000 visitors
TESTIMONIES
“We are promoting ourselves in Switzerland because Pantelleria is an area that knows how to be appreciated with the quality that only the Swiss can express.”
“The Salon is the best opportunity to look at Switzerland and includes institutional events for the presentation, exchange and comparison of experiences.”
“The excellent feedback obtained at the fair, with demonstration of great interest by the many visitors who stopped by our booth, should be a stimulus to improve the tourism offer in all its declinations, both on the institutional side but also for each individual private person. We were able to touch upon the interest on our destination especially for the low season periods and present our promotions getting good results.”
“A unique opportunity to present Calabrian tourism offerings to Swiss tourists planning their summer vacations at this time of year.”
“This fair represents an important opportunity, with a large turnout of visitors.”
INTERVIEWS WITH OUR EXHIBITORS
Primexpo 2023 - Intervista a Marco Galletti - Porto Azzurro
Primexpo 2023 - Intervista a Cyprianerhof Dolomit Resort
Primexpo 2023 - Intervista a Maria Antonella Cauteruccio REGIONE CALABRIA
Primexpo 2023 - Intervista a Louis Burgess - ente turistico Malta
Primexpo 2023 - Intervista a Raffaele Davide Esposito - Città di Napoli
Primexpo 2023 - Intervista a Eleni Sarikosta - Isole Ionie - Grecia
Primexpo 2023 - Intervista a Ivana Perusin Comune di Varese
Primexpo 2023 - Intervista a Angelofabio Attolico - Regione Puglia
Primexpo 2023 - Intervista a Monica Celi - Montello
MEDIA PARTNER
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ORGANIZER
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WE ARE TOURISM
For more than 30 years, Promax Communication SA has been a leading company in Switzerland for the creation, organization and implementation of tourism events, both consumer and trade, always evolving to adapt to market demands.
The Swiss International Holiday Fair is the leading event in the Swiss tourism market with two editions a year strategically placed on the calendar.
iViaggiatori, an autumn appointment, in addition to a consumer tradition has a strong professional vocation with trade events attracting hundreds of international tourism buyers. It also presents the Swiss Tourism Awards, the Swiss awards for international tourism excellence, every year.
Primexpo, the spring edition of the show, has a distinct leisure soul with a focus on tourism offerings dedicated to consumer visitors with proposals for outdoor and leisure tourism.
The two editions of the Salon are therefore the right choice to find professionalism, expertise and experience put at your service to give you the opportunity to meet your next best clients.