SWISS INTERNATIONAL SPRING BREAK EXHIBITION

APRIL 11/14, 2024 | LUGANO – EXHIBITION CENTER

SWISS INTERNATIONAL SALON
SPRING BREAK

APRIL 11/14, 2024
LUGANO EXHIBITION CENTER

Primexpo - viaggi e vacanze

Travel & Holidays

Primexpo - caravan e camper

Caravan & Camper

Primexpo - biciclette

Bicycles

Primexpo - Sport, Outdoor e Wellness

Sports, Outdoor
& Wellness

Primexpo - divertimento

Fun

Primexpo - Istruttivi & Inclusivi

Instructional & Inclusive

PRIMEXPO IS THE SPRING VACATION SHOW

With more than 25 years of experience, the Swiss International Holiday Exhibition is the leading trade fair event in Switzerland.
In its spring version, Primexpo presents itself to the ever-interested Swiss public at the time of year when Swiss tourists plan long weekends and summer holidays. Being at Primexpo means gaining concrete and tangible business opportunities by presenting your offering to one of Europe’s best markets. 20.000 visitors

PRIMEXPO IS THE SPRING VACATION SHOW

With more than 25 years of experience, the Swiss International Holiday Exhibition is the leading trade fair event in Switzerland.
In its spring version, Primexpo presents itself to the ever-interested Swiss public at the time of year when Swiss tourists plan long weekends and summer holidays. Being at Primexpo means gaining concrete and tangible business opportunities by presenting your offering to one of Europe’s best markets. 20.000 visitors

Primexpo - vacanze e tempo libero
Primexpo - vacanze e tempo libero mobile
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Fair days
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Years of experience
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Exhibitors

WHERE

Switzerland is the heart of Europe and Lugano is an ideal meeting place: attending PrimExpo means meeting a motivated and passionate audience

WHEN

The most comprehensive spring event with an audience with plenty of wanderlust and a busy schedule of bridges and long weekends between April and June.

WHY

4-day fair with more than 20,000 expected visitors and 20 years of experience: PrimExpo is the Swiss fair with solid numbers that offers concrete and tangible opportunities

TESTIMONIES

“This fair represents an important opportunity, with a large turnout of visitors.”

Leonardo Angelicchio, Municipality of Peschici

“The Salon is the best opportunity to look at Switzerland and includes institutional events for the presentation, exchange and comparison of experiences.”

Mayor John Macri, Municipality of Tropea

“We are promoting ourselves in Switzerland because Pantelleria is an area that knows how to be appreciated with the quality that only the Swiss can express.”

Maurizio Caldo, Municipality of Pantelleria

“A unique opportunity to present Calabrian tourism offerings to Swiss tourists planning their summer vacations at this time of year.”

Press Release, Calabria Region

“The excellent feedback obtained at the fair, with demonstration of great interest by the many visitors who stopped by our booth, should be a stimulus to improve the tourism offer in all its declinations, both on the institutional side but also for each individual private person. We were able to touch upon the interest on our destination especially for the low season periods and present our promotions getting good results.”

Marco Galletti, Municipality of Porto Azzurro and Marina

INTERVIEWS WITH OUR EXHIBITORS

MEDIA PARTNER

PARTNER

ORGANIZER

Promax logo

PARTNER

Corriere del Ticino TeleTicino Radio 3i Visit Italy Travel and Holidays in Italy allestimenti fieristici City of Lugano

ORGANIZER

WE ARE TOURISM

For more than 30 years, Promax Communication SA has been a leading company in Switzerland for the creation, organization and implementation of tourism events, both consumer and trade, always evolving to adapt to market demands.

The Swiss International Holiday Fair is the leading event in the Swiss tourism market with two editions a year strategically placed on the calendar.

iViaggiatori, an autumn appointment, in addition to a consumer tradition has a strong professional vocation with trade events attracting hundreds of international tourism buyers. It also presents the Swiss Tourism Awards, the Swiss awards for international tourism excellence, every year.

Primexpo, the spring edition of the show, has a distinct leisure soul with a focus on tourism offerings dedicated to consumer visitors with proposals for outdoor and leisure tourism.

The two editions of the Salon are therefore the right choice to find professionalism, expertise and experience put at your service to give you the opportunity to meet your next best clients.